To localize something is to make something local in character. This is,
in essence, what localization is with regards to a translated piece of
content. Taking a translated text and changing it to account for the
cultural subtleties of the local target language. Localization is a buzz
term that's very popular in the
translation industry right now, but at
the same time it is often overlooked by companies, with some costly and
embarrassing consequences.
