Tuesday, July 21, 2015

How Localization Can Make or Break your Business

Localization of online business
To localize something is to make something local in character. This is, in essence, what localization is with regards to a translated piece of content. Taking a translated text and changing it to account for the cultural subtleties of the local target language. Localization is a buzz term that's very popular in the translation industry right now, but at the same time it is often overlooked by companies, with some costly and embarrassing consequences.