Tuesday, July 21, 2015

How Localization Can Make or Break your Business

Localization of online business
To localize something is to make something local in character. This is, in essence, what localization is with regards to a translated piece of content. Taking a translated text and changing it to account for the cultural subtleties of the local target language. Localization is a buzz term that's very popular in the translation industry right now, but at the same time it is often overlooked by companies, with some costly and embarrassing consequences.

Thursday, July 9, 2015

Humans vs. Machine Translation - The War of Words



There isn't a more controversial topic of debate within the translation industry than the machine vs. human translation subject. It's understandable too, the capabilities of machines are constantly increasing and the range of work they can be considered relevant for is growing too. In our online lives we interact with machine translation all the time, but can we really consider machines as a viable professional translation option yet?